Friday, June 17, 2011

What I Think of the Hubpages Ad Program : Actual Earning Figures

As I have already mentioned in my previous post (please read it before continuing), Hubpages has recently launched the Hubpages Ad Program which enables hubbers (freelance Hubpages contributors) to earn some side income alongside there Google Adsense earnings as per the pre-existing Hubpages revenue share policy (60% Adsense ad display ratio).

I had also mentioned in that post that opinions were divided and it was too early make a call on whether it was a good thing or not for their writers seeing that it could potentially (read: most likely) negatively affect your Adsense earnings from your Hubs.

Well after seeing it in operation for close to3 months here is what is I think of the Hubpages Ad Program. I have also included my actually earnings from my Hubs for both Hubpages Ad Program and Google Adsense to give you a better idea. However, I must inform you beforehand that:

  1. I am not a very active Hubber (though I think Hubpages is easily the coolest content sharing site around). So it is very likely that you will earn a lot more from Hubpages than I have. Hence don't treat these figures out of context.Instead use them to just compare Adsense and the Hubpages Ad Program on a relative scale.
  2. Google Adsense usually serves CPC ads whereas the Hubpages Ad Program exclusively serves CPM ads which means that you will earn a few cents (or even dollars) in Adsense revenue every time  an ad on your page is actually clicked but you will earn a fraction of a few cents every time your page is viewed. However, in both cases the rates depends greatly on the subject matter as well as the target audience of your contents. You can get a better idea of this by taking a look at the Adwords Keyword tool.
  3. The CPM rates offered by the Hubpages Ad Program are indeed a lot higher than those you can hope to get as a medium level publisher (as with 5000 monthly PVs). It is usually around the $5 mark but can be a lot higher as well whereas third party servers are likely to offer CPM rates of around $2 or even less  if your main traffic source is Asia and Africa.
You can find my actual earning figures from Hubpages from both Adsense and Hubpages Ad Program by visiting this page. (I wanted to include it in the post itself but I just can't get the table to look right. Sorry.)

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